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Roadster Integration

Roadster offers Omnichannel Commerce solutions, which deliver the same seamless and streamlined shopping experience as customers switch between your site and your store.

Key features of Orbee's Roadster integration

Seamless integration with Roadster digital-retailing-tool solution

Effective event-syncing and DNS record integration

Comprehensive website analytics for data-driven decision making

Customer journey unification from Roadster subdomains and dealership website

Roadster Integration Overview

Orbee's integration with the Roadster digital-retailing-tool solution begins with the installation of Orbee's script on the dealer's website. This script serves as the foundation for Orbee's comprehensive website analytics, providing dealers with valuable insights to make data-driven decisions in their marketing efforts. With the script in place, Orbee can seamlessly integrate and sync the Roadster data with the dealer's website.

Through event-syncing and DNS record integration, Orbee ensures that the Roadster data is effectively integrated into the main website's data. This synchronization enables a cohesive and unified view of the customer journey, allowing dealers to gain a holistic understanding of shopper behavior and preferences. It also facilitates the creation of powerful audience segments based on the Roadster data.

In summary, Orbee's integration with the Roadster digital-retailing-tool solution seamlessly connects the dealer's website with Roadster data. Through event-syncing, DNS record integration, and custom segmentation, dealers can unlock valuable insights, optimize their marketing strategies, and provide personalized experiences to their customers.

Roadster Segments

Segment Name Description Lease Option (Selected) Shoppers selecting the lease purchase option for a vehicle on its detail page. Cash Option (Selected) Shoppers choosing to pay for a vehicle in full with cash on its detail page. Finance Option (Selected) Shoppers opting for financing to purchase a vehicle on its detail page. Save Vehicle (Started) Shoppers starting the process to save a vehicle to their wishlist or account for later viewing. Save Vehicle (Submitted) Shoppers successfully saving a vehicle to their wishlist or account. Next Steps (Started) Shoppers initiating the next steps in the buying process, such as scheduling a test drive or requesting more information. Finance Option: Unlock Price (Started) Shoppers beginning the process to unlock the price of a vehicle through financing options. Finance Option: Unlock Price (Submitted) Shoppers completing the process to view the price of a vehicle available through financing. Cash Option: Unlock Price (Started) Shoppers starting the process to unlock the price of a vehicle when paying cash. Cash Option: Unlock Price (Submitted) Shoppers completing the process to view the cash purchase price of a vehicle. Lease Option: Unlock Price (Started) Shoppers beginning the process to unlock the price of a vehicle with lease options. Lease Option: Unlock Price (Submitted) Shoppers completing the process to view the lease price of a vehicle. Unlock Price (Submitted) Shoppers submitting a request to view the price of a vehicle, regardless of purchase option. Have A Question (Selected) Shoppers selecting the option to inquire further about a vehicle or deal, seeking more information. Get Directions (Selected) Shoppers seeking directions to the dealership for a visit or vehicle viewing. Click to Call Shoppers opting to make a direct phone call to the dealership from the website. VDP View Shoppers viewing the Vehicle Detail Page (VDP) for comprehensive information about a vehicle. Skip Trade-In (Selected) Shoppers choosing to skip the trade-in option during their online vehicle purchase or inquiry process. Value Trade-In (Started) Shoppers starting the process to get an estimate of their vehicle's trade-in value.

Details
Category
Digital Retail
Data Flow
In
Integration Method
API
SFTP
Plugin
Event Sync
S3
Manual Upload
Authenticom
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Streamline Your Marketing Efforts with Roadster and Orbee

Streamline and optimize marketing with Roadster. Utilize Orbee's integrated marketing stack for personalized campaigns, targeted ads, multi-channel optimization, and more!

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