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Dynamically change web pages based on historical shopper data
Build audiences from website behavioral data to use in Meta Ads targeting.
Send automated emails based on a shopper's behavior on a website.
Build audiences from website behavioral data to use in Google Ads targeting.
Integrate technology embedded within a website for customer journey reporting.
Build audiences from website behavioral data to use in TikTok Ads targeting.
DealerOn is a digital marketing company specializing in creating and optimizing websites for automotive dealerships. They provide customized solutions to help dealerships improve their online presence, attract more leads, and increase conversions.
Dynamically change web pages based on historical shopper data
Build audiences from website behavioral data to use in Meta Ads targeting.
Send automated emails based on a shopper's behavior on a website.
Build audiences from website behavioral data to use in Google Ads targeting.
Integrate technology embedded within a website for customer journey reporting.
Build audiences from website behavioral data to use in TikTok Ads targeting.
Accurately tracks shopper journeys from Homepage to VDP, providing valuable insights
Powers audience segmentation for customized email lists and shopper identity resolution
Automates inventory data transfer through SFTP, FTP, and API for seamless integration
Tracks shopper interest by matching VINs to viewed webpages, enabling targeted campaigns
DealerOn is a website provider that installs and maintains the Orbee tracking script on their dealer websites. The Orbee tracking script is the heart of our website analytics that give dealers the insight to make data-driven decisions when it comes to their marketing efforts.
Orbee can recognize DealerOn’s unique URL paths to tag pages accurately and track a shopper’s journey from the Homepage to a VDP. Page tagging also powers Orbee’s audience segmentation that groups shoppers by the content they viewed and any native form fills that a shopper completed. Audience Segments can be used to build custom email lists and help in shopper identity resolution. The segmentation and customer analytics can be used to integrate with our advertising and email marketing platforms.
How Orbee’s Integration with DealerOn’s Inventory Feed Works
This integration is achieved through SFTP which allows for the automatic transfer of inventory data to Orbee's platform.Once the inventory data is ingested, Orbee's platform can match VINs to the web pages that shoppers viewed, tracking the vehicles they have shown interest in and how often they return to view them. This data is used to create automated emails and ad hoc marketing campaigns to re-engage shoppers with content they have shown interest in. For example, if a shopper viewed a specific vehicle multiple times but didn't submit a lead form, Orbee can use this data to send targeted emails promoting that vehicle or similar vehicles.
In addition to re-engaging shoppers, Orbee's Inventory Integration also tracks daily price changes and alerts shoppers when a vehicle they have viewed has dropped in price since they last saw it. This feature can help incentivize shoppers to take action on a vehicle they are interested in, leading to increased lead generation and conversions for the dealer.
Overall, Orbee's Inventory Integration is a powerful tool that allows dealers to leverage their inventory data to create more personalized experiences for shoppers and drive more sales. By tracking shopper behavior and providing targeted marketing and pricing information, Orbee can help dealers optimize their inventory strategy and improve their overall performance.
Segment Name Description Click to Call Shoppers clicking on the ""Call"" button to directly contact the dealership. All Forms Shoppers submitting any form on the website, such as contact, service, or test drive request forms. Finance Page Shoppers viewing the finance page for information on loans, leases, and payment calculators. New Vehicle Content Shoppers browsing new vehicle information, including models, specs, and promotions. Service Page Shoppers looking at service offerings, scheduling service, or viewing service specials. All Specials Shoppers viewing special offers across new, used, service, and parts. Used Vehicle Content Shoppers exploring used vehicle listings, including cars, trucks, and SUVs. All SRP Shoppers navigating through the Search Results Page (SRP) for any type of vehicle. All VDP Shoppers viewing the Vehicle Details Page (VDP) for in-depth information on specific vehicles. Test Drive Content Shoppers exploring options and scheduling a test drive for vehicles they are interested in. Showroom Content Shoppers viewing information and details about the vehicles available in the showroom. Trade-in Content Shoppers looking into the value and details of trading in their vehicle towards the purchase of another. Contact Page Shoppers visiting the contact page to get in touch with the dealership through provided contact information. Vehicle Make Shoppers filtering or searching vehicles based on specific makes (brand) e.g. Shoppers that viewed a ""Ford"" vehicle. Vehicle Model Shoppers filtering or searching for vehicles based on specific models e.g. Shoppers that viewed an ""F-150"" vehicle.
